Skincare through the ages

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Skincare by decade 20s 30s 40s

Skincare through the ages

Act your age. A cruel adage usually reserved for misbehaving children or to shame the over 30s. We don’t endorse it, save for one crucial exception. When it comes to skincare: act your age.

Our skin has different needs at different stages of life. While this is something most of us know in theory, in practise it’s a different story. We all need to adapt as we get older, but sometimes it’s hard to know exactly how.

Of course, there are a few common denominators throughout the years. No matter the age, your regimen needs to be consistent. You can’t expect a month of good habits to carry you through to the next decade scot-free. Moisture, moisture, moisture is also absolutely key at every major milestone. Here we’re going to breakdown a few of the more targeted changes you could make to give your skin age-appropriate nourishment.


Ask any dermatologist: the name of the skincare game in your 20s is prevention: laying a solid foundation to protect you for the years to come. A major part of that is – you guessed it – sun protection.

“Sun protection should be a part of your daily routine,” says Dr. David Colbert, leading dermatologist at the New York Dermatology Group. “SPF is the most important anti-aging piece of the skin care regimen that I recommend”. Sun damage is insidious, and often doesn’t show itself for years to come. So arm yourself early.

This is also typically an age where you work hard and play harder. While you may get the odd under-eye bag, the real product of this hectic lifestyle won’t emerge until later. That’s why it’s as important as ever to pamper your skin. Hydration, both through drinking plenty of water and applying topical moisturisers, is key. You will probably require a lighter formula than in later life, so be sure to purchase products targeted at sensitive or younger skin.

Many people experience a frustrating scourge of adult acne in their 20s as well. The appropriate course of action varies from person to person, but for most, regular cleansing is key. Counter-intuitively, oil-based cleansers tend to be best for keeping acne at bay. Look out for ingredients like salicylic acid, lactic acid, tea tree oil and Vitamin A.

Lecler loves: our Intense Hydration mask for those in their 20s. This mask is ideal for a nourishing reboot after a long day at the office or a long night on the town.


This is typically the decade where you start to notice physical changes in your skin. Shadows of fine lines may appear, or bad habits may catch up with you.

For most women, it’s then wise to turn your attention to anti-ageing targeted ingredients, such as peptides, antioxidants and hyaluronic acid. Peptides stimulate collagen and elastin production required for a firmer skin, antioxidants protect skin cells from free radicals and Hyaluronic Acid Complex intensely hydrates the skin. You can find ingredients like this in Lecler’s nourishing Anti-Ageing Sheet Mask.

In your 30s, it’s all about vitamins. Topical vitamins such as serums, toners and moisturisers help combat free radicals prevalent in this often busy stage of life – UV, alcohol, pollution and so on. Vitamins C and E are particularly effective to help even out your skin tone and promote collagen production. A vitamin-rich night cream is absolutely essential to help give your skin the antioxidants it needs.

Lecler loves: Anti-Ageing for prevention, Express Refresh for instant revitalisation and Intense Hydration for that all important moisture.

40s and beyond

One of the best things about this skincare milestone is constancy. By this time, most people are familiar with what works for their skin, the big musts and must-nots. That said, wrinkles may start to set in, elasticity diminishes and dryness can increase, so it’s important to address this with care.

Oils are wonderful for any age, but in your 40s they are a necessity. Your skin becomes thinner and more fragile in this stage of life, which makes it more vulnerable to environmental damage and free radicals. Oils are enriching, moisturising and powerful tools to combat this process.

The loss of elasticity can cause skin to sag, especially round the eyes. As such, a good eye cream is more important than ever. Apply liberally morning and night in conjunction with a good moisturising day and night cream. Ingredients to look out for include sodium hyaluronate which locks in moisture, aloe and chamomile to hydrate and sooth and essential oils like marula to rehydrate.

Lecler loves: Anti-Ageing, Express Refresh and Intense Hydration all work wonders for those over 40.


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